experience

experience

Fun fact: I've been using the Internet for over 20 years. it's completely possible I've never been at least one day without a screen in front of me.

skills
software / tools

CMS: WordPress / Hubspot
Creative/design: Adobe Creative Suite CC (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects); Apple Final Cut Pro
Productivity: Microsoft Office Suite; Microsoft Visio; Apple iWork
SEO tools: Google Webmaster Tools; Screaming Frog; Yoast SEO; SEMrush; Moz; SERPstat
Conversion optimization: Google Analytics, Adwords, Tag Manager; HotJar
Email marketing: Hubspot; Campaign Monitor; MadMimi
Wireframing: GoMockingbird; Fluid UI
Coding languages: Proficient with HTML5, CSS3; Experience with PHP, XML, JavaScript

other skills

Excellent writing and editing, project management, time management, and organizational skills
10+ years of experience with social media networks (Facebook, Twitter, Reddit)
Ability to type over 100 words per minute with over 95% accuracy

work experience

Boca Raton, Florida

Digital Marketing Coordinator
Cutting Edge Recruiting Solutions

11/2015 – Present
– Established content calendar for company blog and social media outlets
– Increased social media outreach in regards to impressions, engagement, and followers
– Acted as webmaster of company website and microsites using WordPress CMS, making SEO and security updates and improvements as needed
– Coordinated various writers and edited content to be consistent with branding
– Created copy for blogs, white papers, social media posts, emails, and promotional items
– Managed weekly newsletter and email marketing efforts
– Created reports from SEO tools and Google Analytics to examine traffic trends and identify backlink opportunities
– Created images for company website and blog with Adobe Photoshop
– Designed promotional flyers and white papers with Adobe InDesign
– Managed Google AdWords and the creation of remarketing display ads
– Created and tested landing pages for increased branding awareness and to encourage conversions

West Palm Beach, Florida

Marketing Associate / Content Coordinator
Security 101 - Corporate

08/2014 – 11/2015
– Created content (email copy, landing page copy, white papers) for digital marketing campaigns for various vertical markets
– Curated copy for the development of the new corporate and franchisee websites
– Managed the weekly blogging responsibilities and promotion of blog posts through social media outlets
– Managed keywords through effective SEO practices
– Assisted franchise owners with compiling databases to aid with lead generation

Palm Beach Gardens, FL

Expert
Apple - Retail

02/2012 – 07/2014
– Regularly promoted store initiatives through videos and digital content to drive engagement and encourage participation
– Consistently ranked in the top quartile of Expert metrics in the market
– Championed business sales and services by providing new customer leads week over week
– Coached and trained Specialists to improve personal metrics and other number-related goals
– Supervised newly-hired employees and gave valuable feedback
– Managed sales floor during higher management meetings

Palm Beach Gardens, FL

Specialist
Apple - Retail

02/2011 – 01/2012
– Provided world-class customer service experiences to customers looking for product and technical information
– Consistently exceeded sales expectations by being proactive and approachable

West Palm Beach, FL

Advertising Liaison / Editor
Widescreen Media Group

07/2010 – 12/2010
– Contact for clients to discuss marketing/advertising efforts in their market
– Provided graphical compositing, color correction, and editing of footage for commercial ads to be distributed throughout movie theatres in central Florida

Boca Raton, FL

Video Production Intern
Office Depot - Corporate Marketing

05/2010 – 07/2010
– Assisted with lighting, shooting, and editing product and training videos.

Gainesville, FL

Master Control Operator
The Gainesville Television Network

06/2008 – 05/2010
– Adjusted daily schedule as needed
– Live-switched local commercial breaks during sporting events
– Routinely ingested and segmented syndicated shows
– Provided detailed program logs

Gainesville, FL

Video Services Technician
UF Video and Collaboration Services

– Helped with general administrative tasks
– Assisted customers with video conference scheduling
– Recorded specialized lectures for online broadcast
– Monitored late-night tutoring show

education

Gainesville, FL

University of Florida
Bachelor of Science, Telecommunication

2006 – 2010
– 3.63 GPA
– Recipient of the Jim Kerlin Broadcasting Scholarship (2007 & 2008)
– Member of Theatre Strike Force improv group